OUR WHY
After working as a Buyer within the fashion industry, our founder quickly witnessed the enormous detrimental impact it was having on the environment, animals and garment workers.
“As I began to dig deeper, clarity around the supply chain was very difficult to come by and the more I educated myself, the more I struggled to find clothing I felt good about purchasing. I don’t believe you can feel confident and empowered in a garment that another woman was exploited to make.”
- Emma Davies, Founder.
Every decision throughout the business has been guided by our commitment to sustainability and a value system based on human, animal and environmental welfare.
We are meticulous in our research and we hold ourselves to the highest standards when exclusively sourcing responsible, eco-certified materials for our designs. We have so much respect for the skill it takes to produce a garment and view our suppliers as partners and our garment makers as the heros of our brand. The construction of each and every one of our pieces is a true labour of love, by our wonderful garment makers in England.
THREE PILLAR VALUE SYSTEM
Human Well-Being
We view our suppliers as partners and our garment makers as the heros of our brand.
We work exclusively with those who share our values of paying living wages, providing safe, comfortable working conditions and treating workers with respect.
Animal Welfare
We believe in treating animals with respect, and are committed to never using materials that require their killing or suffering.
We source our wool from RWS-certified farms, with strict animal welfare guidelines, ensuring all sheep live full and comfortable lifespans.
Environmental Stewardship
The impact we have on the environment is at the core of every single decision we make.
This translates into every single element of our business through strict sourcing operations, natural certified materials and processes, waste reduction and environmental welfare.
We truly believe in quality over quantity.
We are committed to creating clothing that will remain as relevant to future generations as they are right now. Investment, keepsake items intended to transcend seasons, to be rediscovered and reinvented again and again.
Our Imagery
You will never find retouched models on our website or social media. We do not believe in editing skin, bodies or clothing.
